The pros and cons of each from an experienced user.
I started a blog on both WP and Blogger around the same time in 2013 when I first started blogging. I went on to start 6 more Blogger blogs and no more WP blogs.
Blogger is easier to work with, but you can also monetize it without paying for a yearly subscription like at WP.
To put advertisements on WP, you have to pay for a pro plan for at least $96/year. In my experience with advertising on my blogs, you won’t make this money back.
I have Google Adsense on 3 of my Blogger blogs now and at the rate I’m earning it will take me thousands of years to cash out at $100.
All my blogs together, including WP, bring in about 500 to 1,000 visitors each month. You need to bring in at least 10k to start making any significant money with advertisements, affiliates, etc.
The plus about WP is the community aspect, which I’ve started appreciating more recently. The Blogger community is much smaller and the reader feed and app are not quality.
WP has a nice app, much like Medium, that allows us to read the blogs we follow. The vast majority of bloggers are using WP anyway, so the writing community is much larger.
The community aspect of WP is much like Medium, which is nice.
WP also has realistic stats. Blogger stats are unreliable. I have to divide my views by 5 to get an accurate count of unique people who visited my site (like shown on Google Analytics).
Lately, I’ve been writing exclusive articles for WP and sharing them on all my social networks. The effort has shown good fruit with more visitors and followers. I went from 11 followers for 9 years to 22 with a little effort. These are real followers too, unlike many of the fly-by-night followers at Medium.
I just don’t like having to pay to place ads on my blog and I won’t. This is why I’m glad most of my blogs are on Blogger where I can experiment with ad networks like PopCash.
Lastly, Blogger is easier to use and work with in my opinion, although WP has many more options with templates and add-ons.
Overall, I think WP is a better place to build a community of followers besides organic search and visitors from sharing to social media.
With Wordpress you can self host, monetize all you like, not only do you not have to pay subscription fee, but being self hosted means never having to be censored by a third party.
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