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SEO vs. Separate Platform Exposure

I’ve been blogging now for 13 years and strategy has always been top of mind. Getting views to your articles and posts is half the battle, and if it isn’t happening, blogging seems like a waste of time.  Search Engine Optimization (SEO) sounds smart and helpful, yet how does it really help bloggers and article writers? I’ve come to the conclusion that for most writers, it plays a very minor role in getting views.  I’ve had some success in getting traffic from Google searches (which is mostly what SEO is about), yet it was only because a big publication mentioned my article in one of their articles (mocking it). Whatever the reason for the mention, it still helps me get views from searches even a decade later.  Besides this anomaly, I’ve had very little success generating views to my articles from searches. Unless you are writing exclusively for one site and about a specific topic, SEO isn’t as important as writing for separate platforms.  My strategy has gone through phases of syndicat

WordPress vs. Blogger

The pros and cons of each from an experienced user.   I started a blog on both WP and Blogger around the same time in 2013 when I first started blogging. I went on to start 6 more Blogger blogs and no more WP blogs.  Blogger is easier to work with, but you can also monetize it without paying for a yearly subscription like at WP.  To put advertisements on WP, you have to pay for a pro plan for at least $96/year. In my experience with advertising on my blogs, you won’t make this money back.  I have Google Adsense on 3 of my Blogger blogs now and at the rate I’m earning it will take me thousands of years to cash out at $100.  All my blogs together, including WP, bring in about 500 to 1,000 visitors each month. You need to bring in at least 10k to start making any significant money with advertisements, affiliates, etc.  The plus about WP is the community aspect, which I’ve started appreciating more recently. The Blogger community is much smaller and the reader feed and app are not quality.